It is a free tool that gives you an overview and in-depth performance. Google Analytics aims to create reports that provide insights into your business by collecting data from your websites and apps. Use Google Analytics to learn more about your customers. Following are a few ways that will guide you in finding an ideal audience: 1. Identifying your target audience is the base of marketing strategy. Some demographic features such as location, gender, age, employment and income help to understand customers’ behaviours and preferences. To identify target audiences, pay attention to segment existing customers, research the market, stay updated about the competitors, review the ongoing trends, take simple surveys from the buyers and interpret the data. Being acquainted with your target audience is essential for efficient marketing however, it cannot be mixed with the term ‘target market’, which has a broader base. Some factors like age, gender, education, beliefs and interests can be considered criteria.Ī sound understanding of your ideal audience results in a higher level of revenue. Specific criteria must be selected to select your customer base and target your campaign ads. Why target only a group? Well, not everyone can be assumed to be an ideal customer, and when you try to impress everyone, you end up appealing to no one. Target audience refers to a group of potential customers you want to attract and fit for your products or services.
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